One of the ways you benefit from your membership in 2020 is the ability to tap into our global network of firms. As such, we are pleased to announce a new partnership between the 2020 Groups and iShade.com – The Accounting Profession Online.
iShade is the new and exciting online “professional ecosystem” specifically designed for accountants around the world. Currently concluding the beta portion of their development cycle, iShade will launch to the public on May 24th. As part of that launch press event in New York City, Jeff Pawlow, CEO of iShade will also be announcing the details of the portal’s strategic relationship with 2020!
2020 is the exclusive association partner for iShade and will receive special branding and recognition on the site through the 2020 Gateway – a dynamic online directory of all 2020 members around the world. In addition to being able to easily identify the expertise you are looking for within the 2020 firms outside of your specific geographical area, other non-2020 iShade users will also be able to search the 2020 Gateway for help and assistance with their client’s unique multi-state and international needs.
Since the majority of small and medium sized accounting firms do NOT belong to an international association, the 2020 Group essentially becomes their virtual association via the 2020 Gateway.
Imagine the benefit of having the hundreds of firms not associated with a network being able to easily identify your firm when they need help in your particular expertise areas, whether they be geographical (e.g. can we engage you to perform an inventory on our behalf) or technical (e.g. can we engage you to help us with a complex tax issue related to your firm’s locale). We believe that our members will enjoy a significant opportunity for additional business as a result of 2020 being prominently featured within the iShade environment. Additionally, we have created online communities for each of the 2020 groups to easily collaborate with each other within the site as well. We are pleased to announce that all of this is being provided at no cost to our members!
To add your firm to the 2020 Gateway directory, I am asking that you complete the 1 page form that can be found at http://beta.ishade.com/member/signup/twetwe by close of business on Friday, April 30th, 2011. Please be sure to be as complete as possible as the quality of your firm’s search results will be predicated on the quality of information entered into the form.
Thank you in advance for doing your part to make the 2020 Gateway launch an overwhelming success! I look forward to seeing you online.
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