Archive for January, 2011

Have you ever been left 404′D?

January 28th, 2011

Do you have any idea what I’m talking about?

I was on my way back from another great North Carolina Focus Group meeting and flicking through the Southwest Airlines magazine and this came up in their Spirit Lexicon – their business dictionary.

In addition to it being the Atlanta area code, it’s also a HTTP standard response code meaning that the requested web page could not be located ERROR 404-URL could not be located. The term 404 describes someone in the office who is easily confused, and seemingly oblivious. Sometimes it’s best to avoid the 404 when it comes to team projects.

For example – The new paperless system must be a doozie – Joe came out of the training sessions looking completely 404.

Maybe some of your clients will be completely 404 this tax season.

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Forget swimming and riding a bike – young children today more likely to have mastered computer games

January 27th, 2011

This was the title of an interesting press release from anti-virus software maker AVG recently.  They polled 2,200 mothers (with Internet access) of children aged 2-5 and asked them to tick off which life-skills and tech skills their child had mastered.

From the study of children in the US, Canada, the UK, France, Spain, Germany, Japan, Australia and New Zealand, they found:

“…small children today are more likely to navigate with a mouse, play a computer game and increasingly – operate a smartphone – than swim, tie their shoelaces or make their own breakfast…”

Some interesting results:

1 – More small children can play a computer game than ride a bike. 58 percent of children aged 2-5 know how to play a ‘basic’ computer game. For the U.K. and France that jumps to 70 percent. Even 44 percent of 2-3 year olds have the ability to play a computer game. By comparison, 43 percent of kids 2-3 can ride a bike

2 – More kids aged 2-5 can play with a smartphone application (19 percent) than tie his or her shoelaces (9 percent). Almost as many 2-3 year olds (17 percent) can play with a smartphone application as 4-5 year olds (21 percent)

3 – More small children can open a web browser (25 percent) than swim unaided (20 percent)

“Technology has changed what it means to be a parent raising children today – these children are growing up in an environment that would be unrecognizable to their parents. The smart-phone and the computer are increasingly taking the place of the TV as an education and entertainment tool for children,” said AVG CEO, J.R. Smith.

It’ll be interesting to hear what is said by the partners of accounting firms when this generation enters the workforce.

Read the press release

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Are You Exchanging Files with Your Clients Securely?

January 26th, 2011

On January 28, California will ‘celebrate’ Data Privacy Day, which is a timely reminder given the amount of data that will be exchanged between you and your clients over tax season. 

Do you know where your state stands on data protection?

At one extreme, Nevada and Massachusetts have very specific legislation. For example in MA, CMR 17.03 states:

“Every person that owns or licenses personal information about a resident of theCommonwealth shall develop, implement, and maintain a comprehensive information security program that is written in one or more readily accessible parts and contains administrative, technical, and physical safeguards that are appropriate…

And CMR 17.04: 

“Every person that owns or licenses personal information about a resident of the Commonwealth and electronically stores or transmits such information shall include in its written, comprehensive information security program the establishment and maintenance of a security system covering its computers, including any wireless system, that, at a minimum, and to the extent technically feasible, shall have the following elements:”

“…(3)Encryption of all transmitted records and files containing personal information that will travel across public networks, and encryption of all data containing personal information to be transmitted wirelessly… 

…(5) Encryption of all personal information stored on laptops or other portable devices;”

California is an interesting beast. Section 1798.81.5 of the Civil Code states:

“…(b) A business that owns or licenses personal information about a California resident shall implement and maintain reasonable security procedures and practices appropriate to the nature of the information, to protect the personal information from unauthorized access, destruction, use, modification, or disclosure.”

While it doesn’t define reasonable measures above, it does say what must happen in the event of data loss or theft of unencrypted information. Section 1798.82 of Civil Code states,

“Any agency, or a person or business that conducts business in California, that owns or licenses computerized data that includes personal information shall disclose any breach of the security of the system following discovery or notification of the breach in the security of the data to any resident of California whose unencrypted personal information was, or is reasonably believed to have been, acquired by an unauthorized person.” 

All but Alabama, Kentucky, New Mexico and South Dakota have security breach laws which outline the steps that must be taken in the event of a data theft or loss.

Click here to find out about your state’s legislation.

In the 2020 Audio CD CyberSecurity and Your Accounting Firm, the experts we interviewed at Stratagema estimated the cost per incident to be $250 per client. And this is just fulfilling the notification requirements. It doesn’t take into account any legal action that might result from the security breach, or the damage to your reputation.

In my opinion, regardless of your state’s stance on the issue, it’s not worth it. When it comes to data protection, I think nothing short of best practices are in order. The tools that enable secure document exchange and storage are inexpensive and easy to operate.

There are a number of options for secure data exchange: 

  1. Utilize a portal. A portal is a permanent secure web based location where documents can be stored;
  2. Redact personally identifiable information before it is transmitted; or,
  3. Encrypt files before sending them.

In our office, we use a combination of all 3 depending on the client. Some of our clients prefer the portal (supplied by Acct1st). Inside the portal we store any number of documents which gives our clients secure, 24/7 access to them. Clients can also upload documents such W2s and K1s which helps keep our office paperless.

We can also redact particular information. Redaction is NOT taking a Sharpie to a document and specific software is required to properly redact a document. We use Adobe Acrobat Standard (not Reader). You can purchase inexpensive Acrobat licenses here.

In some instances we’ll never be able to move clients away from email. And for these clients we make sure all files are encrypted before they are sent. There are many encryption tools available, sum easier to use than others.  For example Adobe Standard has this feature, and is a tool for 1-way traffic, that is encrypted emails from your office. But what about files with personally identifiable information coming from your clients?

We prefer setting up our clients on CPA Safemail by Cpaperless. This simple Outlook add in allows you to right-click a file and encrypt it before you send it to Outlook. You can create a password for the recipient or you can allow them to create their own account (and password) which will allow them to send files back to you securely.

Finally, make sure if data leaves the office in a zip drive storage device or on a laptop, make sure they are encrypted.

Please don’t hesitate to email any questions you have about this topic – I think the stakes are too high to make a mistake.

2020 Premium Members get prefered pricing at Acct1st and Cpaperless.
Contact Andrew Hatfield at Acct1st on (888) 790-7045 x 708 ahatfield@acct1st.com

Contact Steve Dusablon at Cpaperless at (800) 716-2558 x 110  steve.dusablon@cpaperless.com

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Get Your Collections in Order

January 20th, 2011
2020 Announces Strategic Alliance with GreenFlag Profit Recovery Services

From our recent focus group meetings, we’ve heard that collections are becoming an increasing headache. Unfortunately not much is being done to address the issue. A large majority of firms we consult with do not have an adequate system, nor the time or the resources to suitably collect from their delinquent clients. At most a notice is sent at 30 days, followed by another at 60 days and again at 90 days.

The longer an account remains delinquent, the less likely it will ever be collected. With an ever increasing work load, the collections responsibility often gets cast aside, left unresolved, for more pressing issues. However the impact on a firm’s cash flow can be disastrous, especially heading into tax season.

To help our premium member firms, we’ve partnered with Green Flag Profit Recovery. Their Accelerator program is a fantastic service that takes over the collections process as of day 30. Here’s how it works: 

  1. You purchase a minimum of 100 accounts at $12.25 per account (accounts are valid for 2 years). 
  2. At day 30, upload any or all (it’s your choice) outstanding receivable accounts to.
  3. That’s it – Your professional collections process is underway!

Between days 30 and 60 each account is sent a series of 3 letters and 2 automated telephone calls, from GreenFlag (but they appear as if they have come from your firm) to remind your client about the outstanding invoice. Here’s what the letter looks like. Once the payment comes in, simply update your online account to stop the process. You remain in complete control of the process 24/7.

At day 60, you can opt up to the Profit Recovery program which continues the regular (third-party) letter series. The Accelerator and Profit Recovery Services cost $12.25 each per account.

By day 90 your client will have received a total of 10 contacts about their outstanding invoice. And at day 90 it’s your choice – one option (Phase 2) is a more intensive direct approach that GreenFlag can help you with. This service is NOT included in the flat fee collection, and subject to a percentage contingency agreement.

At 2020 we believe this is a great answer to your collections challenge. There are no commissions for the Accelerator and Profit Recovery Services** and you’re in control of the collections process 24/7. 

The program ensures your clients know you’re serious about recovering your profits. You’ll not only increase your cash flow, but you’ll save time and precious resources.

 This preferred pricing is available only to premium members (minimum savings $100). Log in to the Premium Section for more information. Forgot your login? Click here. Not a premium member? Find out more information and join for just $35 per month.

** The Accelerator and Profit Recovery services are flat fee. Phase 2 services are subject to an additional agreement and payment structure.

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Get Marketing With the 2010 Tax Organizer

January 5th, 2011

This 4 page tax organizer is a great way to attract new clients. Here are some ideas for your marketing efforts:

  • Send to new homeowners
  • Insert the organizer into the local newspaper
  • Ask your current clients to pass it onto a friend

Of course you can use the tax organizer that is generated by your tax software, but I always find them extremely cumbersome, and they obviously can’t be used for prospective clients.

Premium members can download the 2010 Organizer from the premium resource section. You’ll need to insert your logo and contact details before you send it to the printers. We use www.wigtonline.com for our printing needs (much better quality than vistaprint). Regular members you can update the 2009 organizer found in the regular resource section. Premium membership is $35 per month. Find out more information about premium membership.

To get the new homeowners in your county contact Barry Weiner (barry@homeown.org) at www.homeown.org. 2020 members will get a special rate.

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