Archive for August, 2010

Why do Clients Complain? Reason 4 – Attitude

August 30th, 2010

Clients have a right to expect that the people who work in your firm have a positive, enthusiastic, “can do” attitude. If you have any member of staff, or a partner for that matter, who doesn’t display this kind of attitude, it can be disastrous in terms of client relations. Overwork, lack of training and a remuneration scheme that is perceived as inadequate or unfair can all contribute to poor attitudes among your staff.

Discord among the partners; poor management systems and/or a lack of leadership are the most common conditions that de-motivate members of the team.  And if the team members aren’t motivated, it will impact your clients and their behavior.

If you think there might be an attitude problem in your office, a quick activity you can undertake is to survey your staff anonymously using www.surveymonkey.com.  Here are a couple of sample questions:

  1. Rate on a scale of 1-5, how you think the firm is doing
  2. Rate on a scale of 1-5, your level of job satisfaction
  3. What have we done well this year? (Open ended)
  4. What have we NOT done well this year? (Open ended)

Don’t ask for names, and don’t be offended by their responses, and remember that when you ask for input you need to act on that input. Alternatively you ask us to conduct the survey for you and compile a report of recommendations. Email us for more information

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Why do Clients Complain? Reason 3 – Perceived Indifference

August 20th, 2010

Accountants often get totally focused on the task at hand, and neglect to communicate sufficiently with the client along the way. Alternatively, the main communication the client receives is ‘super-technical’ and over their heads. Either way, the perception the client has is one of indifference. Obviously, we’re not actually indifferent to the client’s needs. However if the client perceives that that is what is occurring, the difference is academic, remember perception is reality!

We believe that the most common reason for losing a client is perceived indifference.  Think about the last time you took over a client from another practitioner and remind yourself about what the client said about that person. Remarks like, “they just didn’t seem to care” and “we felt like we were too small for them” are remarkably common.

Set up a system to communicate regularly with your clients. For Premium Members ($35/month) the client relationship letters in the Premium Resource Section are perfect for this ongoing communication. Set a goal. Add another 4 ‘touches’ to your communication plan. Who knows, you might even pick up some extra work. A new letter on Unique Selling Propositions has just been added to the collection. Send it out today! Not a premium member? Find out more.

For regular (free) members, even a thank you letter is a great way to start, and you can find them in the Resource Center.

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Why do Clients Complain? Reason 2 – It’s Genetic!

August 17th, 2010

There are some clients, we are convinced, who were born to complain. They may also be in a trade or profession where complaining and haggling are an accepted part of the business, and in fact it may be one of the attributes that make these clients successful. Some clients, for example, consider the rendering of a fee note not as a demand for payment but merely a routine opening of negotiations, such as one might expect if one were buying a carpet in a bazaar. Unless you enjoy dealing with these perpetual complainers, it’s best to see them on their way. A simple letter along the lines of:

“We work hard to maintain cordial and productive relationships with our clients. I note that you have complained about the last three invoices we have sent you and since we are shortly intending to increase our fees, this is a good time to suggest that you find another accountant to act for you. Be assured that we will do everything necessary to provide your new accountant with all the records he or she will need.”

The other thing to avoid is taking on complainer clients in the first place. To help identify a born complainer ask these 5 questions before you accept a new appointment:

* Why are you changing accountants?

* Were you satisfied with the services of your prior accountant?

* Did he/she complete your work on a timely basis?

* Do you have any specific comments about this individual?

* Do you mind if we call your previous accountant?

Use the Client Disposal Checklist to identify clients that might have to be let go. Have the entire firm complete the checklist for any clients they think need to be put on the Chopping Block.

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Why do Clients Complain? Reason 1 – The Expectation Gap

August 6th, 2010

In a perfect world, clients would be happy all the time. However, we don’t live in a perfect world. Over the next couple of weeks, we’ll share our findings with you as to why clients complain and what you can do to ‘head-off complaints at the pass.’

Reason 1 – The Expectation Gap

You think you know what the client needs and you deliver that service on time for a reasonable fee. Problems arise if the client doesn’t understand what they need, or if they don’t get what THEY want. So before you start any engagement it makes sense to confirm the order. Think about online shopping (or any other buying experience), you’re always asked to confirm the order before clicking the BUY button.

Furthermore, since clients tend not to read letters of engagement (even though they routinely sign them), it’s important to highlight what you’re going to do for them. This might be face-to-face or over the phone, and I have seen firms explain the scope of the engagement on a 1-page appendix to the engagement letter and have clients sign it.

Work hard to manage the expectation gap in the early stage of the engagement, otherwise you may end up solving a problem, which may well be critical, but one to which the client attaches little significance or value.

Also think about using a Client Bill of Rights and Responsibilities to outline what they can expect from you and what you expect from them.

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