If growth is important to you in 2010, you must market! And you must do it regularly as you never know when a prospect might be unhappy with their current accountant. Direct mail, in my opinion, remains the most effective means of reaching prospective clients. If you haven’t already, start a direct mail campaign promoting your services that add value. One letter a month is doable.

Check out the Client Relationship Letters in the Member’s Area. We just uploaded a new letter to promote the importance of working ON your business and not just IN it. Don’t forget to send it to your current clients as the low hanging fruit is often the easiest to pick.

In the Resource Center, there’s also an excel worksheet to help plan all of your marketing activities including direct mail, newsletters and networking activities.

Also in the Resource Center is the 2020 Group Member Logo if you’d like to add it to your stationery.